Digital Marketing Portfolio
15 Years.
Real Results.
Practitioner turned professor. I've built acquisition engines, managed $15M+ in annual revenue, and taught the next generation of marketers how to do the same.
0
customers acquired (thousands)
$15M+
annual revenue driven
0
students per semester
$1M+
ARR built at HeroHub
Tools of the trade
Platforms & Tools
Google Ads
Google Analytics 4
Meta Ads
LinkedIn Ads
HubSpot CRM
Marketing Automation
Paid Search / PPC
YouTube Ads
Google Search Console
A/B Testing
Where I've done it
Brands & Organizations
VE
Vistra Energy / 4Change
HH
HeroHub
BYU
BYU–Idaho
AOM
Accelerate Online Marketing
OB
Open Book
What I do
Areas of Expertise
Paid media & acquisition
Google SearchDisplayYouTubeMetaLinkedInPandoraBing AdsAffiliateCPA optimization
Analytics & attribution
GA4Search ConsoleConversion trackingA/B testingFunnel analysisExcel / pivot tablesReporting
Email & lifecycle marketing
Marketing automationHubSpotSegmentationDrip campaignsRenewal programsTriggered sequences
Social media & content
Organic socialPaid socialCommunity mgmtReputation mgmtContent strategyBrand voice
SEO & digital strategy
On-page SEOKeyword researchLocal SEOE-commerceGo-to-market planningChannel sequencing
Teaching & curriculum
Live-market assignmentsAsync videoRemote course designStudent coaching150+ cohortsBusiness advising
The work
Career Timeline
2023–present
Fractional Marketing Leader
HeroHub
  • Built go-to-market strategy for a first-of-kind cohort-based education offering, proving the concept from zero
  • Activated LinkedIn, Meta, Google Ads, webinars, trade shows, and podcast placements
  • Implemented HubSpot CRM and trained in-house team on lifecycle workflows
  • Advised CEO on org design, key hires, and go-to-market sequencing
$1M+
ARR achieved
0 → 1
concept proven
Multi-ch.
engine built
2019–present
Marketing Professor
BYU–Idaho
  • Teach paid media, SEO, e-commerce, analytics, and marketing strategy to 150+ students per semester
  • Design and deliver async video instruction; pioneered BYU–Idaho's first remote digital marketing offering
  • Coach student-led businesses as board advisor, holding teams to live revenue and traffic KPIs
  • Built employer and alumni networks generating hiring pipelines and practitioner guest speakers
150+
students/semester
6 yrs
higher ed
Remote
course pioneer
2012–2019
Digital Marketing Manager
Vistra Energy — 4Change & Express Energy
  • Scaled 4Change Energy from ~3,000 to 100,000+ customers across Google, Facebook, YouTube, Pandora, and affiliates
  • Brought paid media in-house, cut CPA 90%, and drove $15M+ in annual revenue
  • Built email and marketing automation programs achieving 55% renewal rate and $100M+ recurring revenue
  • Led social media growth: 900%+ follower increase, 600% review growth, rating lifted from 3.4 to 4.5
  • Served as lead brand voice across all paid, owned, and earned channels
  • Monitored web analytics to surface attribution data, friction points, and investment opportunities
90%
CPA reduction
$100M+
recurring revenue
348%
review growth YoY
2010–2012
Paid Search Account Manager
Accelerate Online Marketing
  • Grew client revenue up to 300% through PPC campaign builds, keyword strategy, and CPA optimization
  • Built new accounts from scratch and restructured existing campaigns to improve ROI
  • Partnered with business development on client pitches and performance projections
300%
max revenue growth
Google
+ Bing certified
Multi
client verticals
2009
Marketing Specialist
Open Book
  • Managed PPC, link building, and social campaigns to grow bookings and online visibility
  • Wrote web copy and performed SEO reviews to improve SERP rankings
Academic background
Education
M.S., Marketing
University of Texas at Dallas
Digital Marketing Track · 2019
B.S., Business Management
BYU–Idaho
Marketing emphasis · Advertising minor · 2009
"I don't get excited about selling a product. I get passionate about changing lives. That's why I teach."
— Dave Rowe
rowedavid3@gmail.com · (801) 821-6704